It all began with a dream to build a creative space for artists to gather, dream, and collaborate on incredible music together. A gorgeous recording studio in a beautiful barn nestled on a Sonoma ranch with rolling hills, animals, flowers, sunlight, and the sounds of nature surrounding it.
Meet the Team
Joel Lance
Owner, Artist, Producer
Joel began his journey with music in early childhood, with a father who loved to sing and perform. From a young age, he developed his love and skill for the craft. After graduating college in 1999, Joel moved to Atlanta to pursue a career in music, and during the first dot com era, instead launched a successful career in tech and entertainment. After an award-winning and fulfilling marketing career, Joel returned to his first passion and built Storyteller Sound Studio.
In December 2022, Joel recorded and released his debut album, “Lives of the Hunted” to critical appraise.
Joel’s mission is to bring out the artist in everyone and elevate their unique stories.
Listen to Joel Lance on Spotify here
Dave Greenberg
Executive Producer
Dave Greenberg is a highly accomplished music producer and songwriter with over 25 years of experience in the industry. Dave has worked at some of the most famous recording studios in the business including Electric Lady Studios, The Hit Factory, River Sound, NRG, and Capital Studios. He has witnessed the transition from the “record business” of the ’90s, to the entrepreneur-driven, home studio production, and streaming world today. He is passionate about the new music industry, leading production at Storyteller Sound in Petaluma, CA, and also teaching Music Production to the next generation of aspiring artists at the venerable Santa Rosa Junior College.
Throughout his career, Dave has been inspired by some of the greatest music producers of all time, including Quincy Jones, Rick Rubin, Nile Rogers, and George Martin. In college, he landed internships at Columbia Records with Don Devito, and at Soundworks Studios where Madonna was recording at the time. After that, he worked with some of the most influential record labels in the business, including Columbia Records, Jive Records, Sony/BMG, and EMI.
Over the years, Dave has worked with a wide range of artists, from up-and-coming talent to established icons of the music world. Whether working in the studio or collaborating with artists to write songs, Dave is always dedicated to bringing out the best in every project. His drive and art can be attributed to his passion for music and his unwavering commitment to excellence.
Listen to Dave’s work here
Jake Stillman
Executive Engineer
Music producer, recording engineer, and musician Jake Stillman has worked professionally in audio production since 2009. While earning his dual Bachelor’s degree at SFSU (American Indian Studies and Broadcast and Electronic Communication Arts with a Minor in Criminal Justice), he worked as an ethnographic audio recordist in the non-profit sector. Here he was a part of several projects focusing on language saving and cultural revitalization for Native Californians, including the creation of a soundscape for a permanent exhibit on Alcatraz Island commemorating the occupation led by indigenous groups in the 70s. He graduated in 2011 and was awarded top honors for his work with indigenous communities by receiving the American Indian Studies hood.
Following graduation he worked in live sound throughout the Bay Area as he transitioned into his eventual career in music recording. He spent time engineering for venues such as The Great American Music Hall, Slim’s, and Public Works while freelancing as a recording engineer for recording studios, record labels, and producers. This led to the start of Stillman Sound, the project studio he now runs focusing on recording, mixing and mastering music. He currently holds the position of lead engineer at Storyteller Sound in Petaluma, a private recording studio he designed and built in 2022 for songwriter and producer Joel Lance.
Jake found a passion for music business while helping clients independently release their music. While tackling some of the challenges around marketing, contracts, distribution, copyright, PR, and publishing, he formed Wilson Street Records, an independent label focusing on documenting and uplifting the North Bay music scene. He went back to SFSU and graduated with a Master’s in 2019 where he received the Michelle Wolf Graduate Teaching Award and The Stuart Hyde Award: Writing About the Media for his research into audio production pedagogy and music business. There he built curriculum for a music business class and launched Don’t Flunk Me Records in 2021, a student-ran label at SRJC. He currently teaches music business and music recording part time at the SRJC Petaluma Campus.
Lucia Lilikoi
Producer, Artist
Lucía is a singer-songwriter, multi-instrumentalist, producer and sound-healer born in Sevilla, Spain, living in the San Francisco Bay Area. Her unmistakable voice and lush arrangements are matched by elegant recordings in a genre she calls 'dream folk.’ Over the years her music has led to studio and live collaborations with Grammy-winning producer Malcolm Burn (Bob Dylan, Jeff Buckley), Julie Wolf (Ani Difranco, Sia), Grammy-nominated Jai Uttal, sacred music troubadour Murray Kyle, Jonathan Richman (The Modern Lovers), Joey Maramba (Rickie Lee Jones, John Cale), Lorca Hart (Meklit, Freddie Hubbard), Chris Haugen (Phil Lesh), and Sudhananda, amongst others.
Lilikoi’s songs have been featured alongside Jai Uttal, Rising Appalachia, Tina Malia, Deva Premal and Simrit. Her original music has been featured on tv shows (‘The L Word,’), and she’s scored music for documentary films (‘Sold in America,’ 2009, and ‘The Future of Energy,’ 2013, featuring luminary Buddhist ecologist, Joanna Macy). Lucia has performed her original music at prestigious venues all over the world, including The House of Blues Hollywood, The Alcázar of Sevilla, Natural High Healing Festival in Finland, Esalen in Big Sur, and Gibson Guitar Studios in London, to name a few. She started her musical training learning classical piano at the Madrid Conservatory, she’s a Berklee College of Music alum, studied Sound Healing at the California Institute of Integral Studies (CIIS), and vocal improvisation under the wings of mentor Rhiannon (Bobby McFerrin.)